The 2008 Freewaves festival, entitled “HollyWould,” will fuse media arts and Hollywood Boulevard from October 9-13, 2008. The festival will transform the iconic boulevard into a massive, multi-faceted screening room for experimental videos, films and media art from every continent. Selected works will be projected onto buildings, displayed on LCD screens inside stores and installed in storefront windows. The festival will also feature screenings at American Cinematheque, sidewalk sound installations, and a film and musical event at the Musicians Institute, as well as portals connected to the festival’s unique web-based content. “HollyWould,” the theme for this year’s festival, is a playful and evocative turn on Hollywood, both as an international symbol of the American entertainment industry and as a Los Angeles neighborhood very much in flux.