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In the Media: Professor Roberto Pedace Examines Hollywood’s Diversity Issues in MarketWatch

A bald, bearded Hispanic man wearing an orange shirt sitting and smiling at the camera.

In a MarketWatch op-ed, Professor of Economics Roberto Pedace examines a possible reason for demographic disparities in Hollywood films: studios’ concerns about international revenues. According to Pedace’s research, “adding just one nonwhite lead actor led to a 40% decrease in international revenue,” an effect that disappears in the domestic film market. The piece was also picked up by Yahoo! News.

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