Pedace Research Looks at Gender and Racial Biases on Hollywood Box Office Revenue

Are diversity issues and, more specifically, the lack of non-white and female lead characters in Hollywood films driven, in part, by economic concerns from movie studios?  An analysis by Scripps College Professor of Economics Roberto Pedace of more than 800 films sampled between 2005 and 2012 suggests the answer is “yes.” Pedace, who was assisted in his research over multiple years by Scripps alumna Guadalupe De La Cruz  ’11 and Zoe Pinczower (CMC ’17), writes about his research in The Conversation. The article also ran in the Los Angeles Times, the Chicago Tribune, and New Haven Register.