Rules of Thumb
– Out of Print –
In this first book in the collaborative publishing series, the students were asked to write down rules of typography that they probably would not find in typography books. These are the rules of thumb, or conventions for readability, which we use without thinking; like there is a space between words. They had to choose a rule or two from the 24 rules they discovered and try to explain why it exists. This text was set conventionally, with an enlarged capital. Then they had to break the rule on the next page by writing text that might require the breaking of the rule for better understanding or for a typographic effect. The book was printed letterpress on 80 lb. Mohawk Superfine. The conventional text was set on 16/18pt. body Scripps College Old Style, and the experimental pages were set in various typefaces. The front and back matter are graced with typographic rule. The book was bound in bright turquoise cloth left over from an earlier project, and was sewn over bright grosgrain ribbons reflecting the colors of the Olympics which had just been in L.A. The ribbons were laced into the covers, exposing the spine. The size is 9″ x 11.25″. Fifty copies of the book were printed.
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